The share of your book that renews each year. Industry average is about 84%.
How many you could keep89%
A healthy book renews 88–92%. Top agencies reach 93–96%.
New revenue, unlocked
+$120,000 / year
Recurring — you keep it every renewal cycle, not just once.
Where these numbers come from ↓
Your time, back
+200 hrs / year
What that touch work is by hand ↓
NAR 2025: 41% of an agent's business comes from current customers, 20% repeat and 21% referral. Best-in-class agents reach it by investing in keeping their customers warm. Source →